"They're [people are] not looking for a long thing to do when they get home. When people are shopping for fish, we have to show them what we can do with it, and we have to make it look easy,” Durham said. “We can’t just focus on [the appeal of] raw [seafood]. We have to stimulate consumers to believe they can master this when they get home and its going to be tasty.”
American Seafoods CEO Mikel Durham agreed that consumers are looking for easier meal solutions.
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Five Star Lobster Tarragon: Méarnaise
This dish is nothing short of amazing. Our spin on Bearnaise with a maritime twist. MEARNAISE. Rich, savory, succulent and Crustaculicious! This is a must try.
Five Star Lobster Tarragon: Méarnaise
This dish is nothing short of amazing. Our spin on Bearnaise with a maritime twist. MEARNAISE. Rich, savory, succulent and Crustaculicious! This is a must try.
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Five Star Montauk Grilled Swordfish
Cook this delicious and flavorful Swordfish Steak on your BBQ or grill in minutes. The Mezcal Habanero Glazing Butter is an essential addition to your summer kitchen. Start with simple...
Five Star Montauk Grilled Swordfish
Cook this delicious and flavorful Swordfish Steak on your BBQ or grill in minutes. The Mezcal Habanero Glazing Butter is an essential addition to your summer kitchen. Start with simple...
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“Trying to help the consumer prepare [seafood] and teach them how to cook it is one thing, but getting them a meal they can pop in the oven is really where we need to go to make [seafood] more convenient. If you can turn on an oven, you can cook seafood well, is ultimately where we need to go.”
Guy Pizzuti, the seafood category manager for the Publix supermarket chain, served on the GSMC panel
Five Star Cod with Summer vegetables
